This ambient cancer awareness effort must have shocked the beach goers with its coffin-shaped beach towels.
The intention of this effort, which was developed by JWT, Dubai, was to make awareness about the risks of over-exposure to the sun, which causes skin cancer killing 20 people daily. In order to highlight this fact, 300 beach towels, shaped like coffins, were displayed around the beach and distributed among the public.
CREDITS
Advertising Agency: JWT, Dubai, United Arab Emirates
Executive Creative Director: Chafic Haddad
Art Director: Kedar Damle, Zeinoun Chamaa, Tarek Samaan
Copywriter: D V Hari Krishna
Account Supervisor: Prabhakar Iyer
Advertising Manager: Sawsan Al Madi
