UNICEF has launched a powerful integrated advertising ad campaign to promote education among girls in Muslim countries. The advertisement has used the intensity of a very strong visual presentation to convey the message across. The advertisement to promote education among Muslim girls by the UNICEF in Austria and Turkey represents almost a similar picture. However, the print advertisement published in Turkey is visually more powerful than other advertisements.
The photograph of the girl in the white background has used the blue color of tears to depict the prevailing illiteracy among girls and their willingness to be educated.
The tag line of the advertisement reads as ‘Don’t let our girls stay uneducated’. The advertisement campaign has been credited to Guzel Sanatlar/ Saatchi & Saatchi, Istanbul. Following is the advertisement campaign released on behalf of UNICEF in Austria titled, ‘more education for girls in Islamic countries’.
Via Hout Lust
