This is the latest ad campaign by the World Wildlife Fund to promote its website urging people to join the organization to make it stronger. The print advertisement has used photographs of animals which have been carved out by using pointers. The use of pointers is considerably an intelligent move as it depicts two things, first the online concept, due to the fact that increasingly people are turning to internet medium and second how small pointers are associated to form a contour of an animal, representing strength.
The animals used in the advertisement are representing agility, strength and power that come from unity ands people to save the threatened wildlife.
Moreover, the concept of overall advertisement may not be quite lucid to many people as it conveys many things silently. The copy of the ads can help people to understand the concept though.
Via Adverbox
