Group E, a Switzerland based electricity provider, has recently launched an outdoor advertising campaign in Switzerland to show the power of electricity in everyday life. In the ad campaign many electric appliances have been connected with a huge poster with the help of a giant plug. These ads were placed on the public places in Switzerland.
The advertisement has interestingly executed a very nice idea to spread its message in a very lucid manner. The main strength of the ad is, it has used a very simple and direct way. The advertisement campaign is credited to Saatchi & Saatchi Simko.
Via Adverbox
