The Cape Times, a daily newspaper from South Africa, has launched this print advertisement campaign to increase its readership while pointing towards in-depth news. The campaign is focusing on the idea that how few incidents have the potential to change the world in a single day. To convey this idea, the advertisements are showing how the world looked just a day before the incidents that changed entire world.
The campaign has mentioned Kennedy assassination, Soweto Uprising and Hiroshima incident that really changed the entire socio-political and economic fabric of the society in a single stroke of the day. The campaign is unquestionably based on a powerful and effective idea. The text of the campaign reads, ‘The world can change in a day. Don’t miss your daily edition of in-depth news. Cape Times. Know All About It.’ The campaign was developed by Lowe Bull, Cape Town, South Africa.
Via Ads of the World
