This is an interesting print advertisement campaign published by Morphy Richards to popularize its product, iron boxes. The campaign evidently aims at underscoring its product benefit in a hilarious manner. The advertisements are showing how mountains such as Himalayas and Rocky Mountains of Colorado are being flattened by the product in order to show how efficiently it can do the same with cloths. The campaign has amusingly shown the rocky uneven beds are being packed down, which gives impression as if no mountains were there ever.
The campaign has been immensely successful in outlining the product benefit very impressively. The campaign also exemplifies a perfect exaggeration of the basic idea, which eventually formed the back-bone of the campaign. The presentation of the campaign is so expressive that using a pun line was not really required. The campaign was created by Contract Advertising, Mumbai, India.
Via: Creative Criminal
