Break tout Choco had launched this print advertisement campaign to expand its consumer base and its product reach. The campaign seems to be aiming at focusing that if anybody is tired of doing anything he or she should take a break for having this chocolate. The advertisements are portraying a situation where people have taken a break from their respective routine work and the entire environment is oozing with chocolate. However, depicting product benefit in this manner is grossly confusing.
The campaign seems to be banking on an over exaggeration of the idea which eventually lead to nowhere. Moreover, the photographs used in the campaign are really well shot and are compelling. Apart from good photography the art direction of the campaign is perfect. The text of the ad reads, ‘Have a chocolate break’, which draws resemblance with the punch line of Kit-Kat. The campaign was created by Memac Ogilvy Label, Tunis, Tunisia.
Via Ads of the World
