Sometimes, subtlety adds more beauty to the ads. The element of subtlety seems to be more effective if it is in print ads. Here, the campaign for Sony 3D Glasses is an example for the effective use of subtlety in advertising.
The print advertisements, developed by Bauer Media, aims to reflect the HD quality of the Sony 3D home entertainment. With this aim, the ads show television viewers with 3D glasses hinting at the brand behind their viewing experience.
CREDITS
Advertising Agency: Bauer Media, London
Art director: Duncan Woods
Photographer: Morgan Silk (represented by Vue), with hair and makeup by Amanda Green.
Via: Inspiration room
