Advertising Guide

Sony 3D Glasses

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Sometimes, subtlety adds more beauty to the ads. The element of subtlety seems to be more effective if it is in print ads. Here, the campaign for Sony 3D Glasses is an example for the effective use of subtlety in advertising.

The print advertisements, developed by Bauer Media, aims to reflect the HD quality of the Sony 3D home entertainment. With this aim, the ads show television viewers with 3D glasses hinting at the brand behind their viewing experience.

CREDITS

Advertising Agency: Bauer Media, London

Art director: Duncan Woods

Photographer: Morgan Silk (represented by Vue), with hair and makeup by Amanda Green.

Via: Inspiration room

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Dr Prem Jagyasi and Team (C)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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