Saving money means more beer money! Then you should better avoid food and other necessities to save money so that you can drink more beer. Thatâs such a nice, invigorating, intoxicating philosophy. The ambient advertising effort from James Beer gives us a glassful of this cold, odd philosophy.
So, what they wanted to do was to help people afford more beer. With the creative support of Leo Burnett, James Ready invented billboard coupons, a way for people to save money on like necessities like food, dry cleaning and grooming to have more money to buy James Ready Beer.
A program has been designed where people can take a picture of their billboard, show the picture to the corresponding retailer and receive savings on selected products and services.
Such a charity effort! Cheers!
Credits
Advertising Agency: Leo Burnett, Toronto, Canada
Creative Directors: Judy John, Lisa Greenberg
Art Directors: Anthony Chelvanathan, Paul Giannetta
Copywriters: Steve Persico, Sean Barlow
Via: Scary Ideas
