Enough to make the fishes tremble with fear, and gasp for some water-bounded oxygen. This campaign for Sea Shepherd is a meticulously designed one, based on simple, but solid concept.
The print campaign, developed by Heads Propaganda, Rio de Janeiro, Brazil, features reflections of âhuman predatorsâ on the ocean.
The copy reads- The worst predator of the ocean does not live in the ocean.
Indeed, the campaign needs to be appreciated for its message-oriented communication style. Though it experiments with art-direction it never deviates from the message.
CREDITS
Advertising Agency: Heads Propaganda, Rio de Janeiro, Brazil
Creative Directors: Kike Borell, Luis Christello, Flavio Medeiros
Art Director: Rodrigo Lomelino
Copywriters: Rafael Simi, Flavio Medeiros
Illustrator: Helena Lopes
Photographer: Rodrigo Paredes
