This racy print advertisement campaign was launched by 7 Eleven to promote its range of frozen Slupree Juices in Australia. The campaign has apparently aimed at females and has been designed to entice them for the drink. The advertisements are showing model dressed bare minimum clothes while holding the Slupree Juice. The advertisements seem to be aimed at making sexually provocative to draw females’ quick attention towards the product.
The presentation of the advertisement however is not attractive and compelling. And in addition to it, the product benefit seems to have completely missed out in the campaign. The art direction of the campaign too seems to be struggling through out the campaign. The text of the campaign reads, ‘Something juicy for ladies’. The campaign was created by Leo Burnett.
Via: Duncan’s Print
