This is an interesting print advertisement launched by the Avon Foundation to create awareness about breast cancer and urge women to go for a regular check up. The campaign was launched with a view to raise money to help create awareness about breast cancer among women in 47 countries around the globe. This advertisement was published in women’s magazines instead of regular scope horoscope. The advertisement was designed on the pattern of horoscopes that shows every sun sign as cancer to emphasize the fact that the disease can trap a person irrespective of her birthday.
The campaign also underscores that awareness about breast cancer is an everyday issue through year. Moreover, the campaign was based on a fresh and original idea that might have compelled women to think over it. The text of the advertisement reads, ‘Cancer doesn`t care about your birth date’. The campaign was developed by New Moment New Ideas, Serbia. The advertisement was also nominated at the Magdalena Festival 2006 for ‘New use of traditional media section’.
Via Duncan’s Print
