The day, in which we commercialize love, is over. But, love remains, as elusive as ever. This ad for Loctite once again taps the value of dearest relationships.
The copy reads- February 14. Valentineâs Day. Glue time is forever
Well, we have seen the secret behind that everlasting relationship of that grandma and grandpa.
See also: Loctite: sticky ad
CREDITS
Advertising Agency: DDB, Lisboa, Portugal
Creative Director: Alexandra Duarte
Art Director: Nuno Gonçalves
Copywriter: Nelson Quadros
Photographer: Pedro Nóbrega / SniperShot
Retouch: SniperShot
