Stop yar. I donât want to hear a fable, better tell it to a child. He/she may listen if they get time to depart their eyes off the monitors.
Ferrarelle is telling a story, with commercial designs in their mind. Indeed, crafting a fable and connecting it to the glorified commercial greed of a particular brand needs talent. In that sense, we can see no dearth of talent here.
Bottled water. What is the unique selling point? What do you want to project through this effort? That the water is pure? Or the bottle is finest? Or both?
Story- a king, Kings cook and, andâ¦yawn.
A long time ago, in a faraway land, there flowed a very special water which inspired wonder in those who drank it. One day the king’s cook arrived on his travels around the world in search of a unique water. He tasted it and was enchanted. The delicate bubbles teased the tip of his tongue with their lively taste. “Who performed this miracle?”, he asked in amazement. “Nature”, answered the inhabitants of the land in unison. The cook thought the king should definitely try this wonder. But how? The cook remembered that the most precious things are all protected behind glass. Without wasting time, he put the water in a bottle to conserve all its properties, and quickly returned to court. He called the best glassblowers to make him the finest bottles; the only ones suitable for bottling his water and conserving its properties. The king was very impressed with the gift and made him the chief court cook. Today the spell of that unique water can still be cast. Just go to the finest restaurants and say the magical word written on the label: Ferrarelle.
The amazing thing is that it’s a true story.
CREDITS
Advertising Agency: Euro RSCG, Milan, Italy
Creative Director: Dario Villa, Erick Loi
Art Director: Isabella Musacchia
Copywriter: Anna Triolo
Illustrator: Sergio Mora
Photographer: LSD
Via: Pixel pasta
