This print campaign for Parx, while featuring variety of apparels, asks us- Who do you want to be today?
Well, I want to be Brad Pitt, if still Angelina jolly is with him. I donât know. I want to be Bill Gates, if still he is the richest man in the world. I donât know.
Some brands advise us- âbe yourself.â However the cost of âbeing yourselfâ is equal to buying that product. Here, Parx is not showing any such pretence.
The print campaign, developed by Dentsu Marcom, Mumbai, succeeds to achieve its basic target, though it can not be valued as out-of-the-box.
CREDITS
Advertising Agency: Dentsu Marcom, Mumbai, India
National Creative Directors: Adrian Mendonza
Creative Directors: Vivek Shinde, Prabir Sengupta
Art Director: Nihar Kanungo
Copywriter: Prabir Sengupta
Photographer: Vinay Mahidhar
