DHL makes a fashion statement

DHL, the official logistics partner of Fashion Week worldwide, developed an idea to project its ‘fashionable’ edge. The campaign, developed by Jung von Matt Spree, Germany, aimed to emphasize DHL’s competence in the fashion industry.

So, in cooperation with Michael Michalsky – one of Germany‘s most famous designers – DHL created a special haute couture collection: dresses exclusively made of original DHL packaging materials, with a motto -”DHL – the perfect fit for the fashion world“.

Via: Direct daily