This print advertisement campaign with a great photography, was launched to promote Indaz Detergent. The campaign aims to focus the stain removing capacity of the product. The campaign, in order to emphasize its efficiency level, is apparently showing to what extent it can remove stains. The campaign has inappropriately exaggerated the basic idea by showing tough colors turning white giving an impression that it could even make dresses colorless.
However, despite the disproportionate exaggeration the entire campaign is extremely good looking and compelling. The idea was however, earlier been used in Chile. The art direction and the photography of the campaign are extremely talented.
The copy reads, ‘Stains disappear instantly’. The campaign is credited to Percept/H, Mumbai, India.
Via Ads of the World
