Glassex Window Cleaner has launched an interesting advertising campaign laying emphasis on the efficiency of the product. The campaign showing how the cleaning capacity of Glassex giving a hard time to pets depicting it cleans that efficiently that could invite some accidents. The soft approach of the ad has effectively conveying its message across, by showing these animals wearing helmets to thwart an accident.
The basic theme of the campaign is evidently humor and it is simply a great idea to promote the product. Further, the advertisement is quite easy going as the execution of the idea has been brilliantly accomplished. However, the greatest strength of the ad is its simplicity and the way it’s communicating the idea.
The copy of the ad reads, ‘Cristales Invisibles (invisible glasses)’. The campaign was created by JWT, Spain.
Via Ads of the World
