Men= Sex+Beer/Vodka/Whiskey/any other alcoholic ingredient. This has always been an insulting formula on men invented by alcoholic brands to promote themselves. Well, it is not only alcoholic brands that bank upon this perception on men. There are many. Just for example- Axe and magazines. This billboard also banks on the notion.
The billboard, promoting Jim Beam, a brand of bourbon whiskey reads- Guys think about sex every sex seconds
But some men succeed to evade the magical charms of sexy babes, and after thatâ¦
Agency: Energy BBDO, Chicago
Via: Creative Criminals
