Another advertising effort for the award committees. For those who donât have a clue, this print campaign touts the sala montjuic films’ âoutdoornessâ. It has been developed by Spanish agency On&On. (Ha&Ha)
Well, the ads show scattered popcorn, olive and chips in open places. The concept is cute, different, it doesnât make much sense when it comes to the primary aim of advertising (to communicate the message in a clear way.)
The copy reads- Spain The best films. Outdoors.
From July 5 to August 6.
Wednesday and Fridays 9 PM
See also: Those loo-ng film festivals which are not bladder-friendly!
CREDITS
Advertising Agency: On&On, Barcelona, Spain
Creative Director: David Garriga
Art Director: LluÃs Mora
Copywriter: Nico Pera
Via: Ads of the world
