This print campaign for Penguin Books is part of its ongoing advertising campaign- Gripping Novel. These print ads, developed by DDB Hong Kong/ Tribal DDB Hong Kong come appear with the title- Your Own World.
The ads feature popular locations-Paris, Tokyo and London- in which individuals are immersed in reading books. The cities seem deserted, indicating their avid love for the books.
CREDITS
Advertising agency: DDB Hong Kong/ Tribal DDB Hong Kong
Executive creative director: Jeffry Gamble
Creative director/copywriter:Paul Chan
Creative director/art director: OâPoon
Copywriter: Jay Lee
Art director: Fei Leung
Photographer: Steve Wong
Retoucher: Bon Leung.
Via: The inspiration room
