That is what this print ad for SOS Children Villages says. The ad has been developed by DDB, Bucharest, Romania
SOS Children Villages offer social moms to the needy children. The ad shows how children tend to imagine moms, and the mom featured here is uneven, thanks to photoshop.
The idea, just because of its forced implementation, does not appeal to our senses much. But, as I already mentioned, PSAâs and ads with a great messages should not be considered based on their creative value.
CREDITS
Advertising Agency: DDB, Bucharest, Romania
Art Director: Razvan Patriche
Creative Director: Theodor Sandu
Senior Copywriter: Corina Bacanu
Copywriter: Romulus Petcan
