Greenpeace has launched this print advertisement campaign to urge people to increase their participation to save environment and humankind by stopping polluting activities generally sponsored by governments and big companies. The campaign aims at displaying that increased participation and contribution of people can make this force even bigger than them who create and involved in anti-environment activities. The campaign is showing a finger tips and hand [depicting combined strength of people] is enough to stop tank, missile and ship.
The campaign has urged people to strengthen hand or finger by joining cyber activists to stop every activity which cause environmental degradation. The presentation of the campaign is impressive that successfully conveys its idea across. The campaign was created by Safari, Istanbul, Turkey.
The copy used in the campaign is however a bit too long that reads, ‘Face your power. If you join the cyber activists you can stop more.So today, join the thousands of cyber activists who think just like you. Be a cyber activist, and realize how powerful you really are. Enlarge this finger and stop all below! Don’t forget, while u act cyber, the results are real.’
Via Ads of the World
