International Labour Organisation had lunched this print advertisement in leading magazines of Brazil to draw people’s attention towards the problem of slave labour which has not vanished from this world yet. The organization for promoting decent work culture throughout the globe has aimed focusing on the fact that how badly slave labour need people’s help to be emancipated. The advertisement has shown two handcuffed hands of a person that was spreading through two pages and when it was stretched further to break the handcuffs depicting releasing from slave labour.
The presentation of the advertisement was unquestionably extremely brilliant based on a remarkable idea that helped this campaign to be really memorable. The execution of the idea too was brilliant. The text of the advertisement reads, ‘Ending slave labor is not this easy.’ The advertisement was developed by AlmapBBDO, Sao Paulo, Brazil.
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