This is comparatively a new idea for a detergent campaign. This print campaign for Tide bleach, developed by Saatchi & Saatchi, Guangzhou, aims to project its quality to brighten dress materials.
To project this aspect, they featured trousers, a robe and a shirt made of glowing light bulbs. This campaign won a Bronze Press Lion at Cannes International Advertising Festival 2009.
Credits;
Advertising Agency: Saatchi & Saatchi, Guangzhou
Chief creative officers: Edmund Choe and Andy Greenaway
Executive creative director: Ng Fan
Creative directors; Au Kin Cheong and Wendy Chan
Copywriter: Arthur Tsang
Advertiserâs supervisors: Kevin Crociata, Suzanne Watson, Mark Christenson
Account supervisors: Ann Jingco, Molly Nunlist-Young, Pully Chau
Art directors: Ng Fan, Wendy Chan, Wang Zong Liang, Huang Yan
Via: Inspiration room
