This is the latest print advertisement campaign launched by the meant for Fundacion F.A.A.D.A., the Spanish Foundation for the Adoption. The campaign was undertaken in public interest to create awareness regarding not to adopt animals in haste and later abandon them. The organization that launched the campaign is a non-profit organization for animal welfare.
Playstation, Mr. Potato and a Circuit featured in the campaign represent three animals that are being abandoned as used toys. The concept of the ad is quite refreshing and neat but it lacks hard-hitting touch to evoke feelings in this direction. The copy can be translated as ‘Each time more people get tired of your animals and they condemn them the death abandoning in roads. A dog is not a toy’. The campaign was created by Contrapunto Barcelona.
Read
