This television advertisement was launched with a view to give a wake up call to G8 leaders on climate change. This advertisement is unique in its own kind as for the first time the ad will enable citizens to from every country to demand world leaders to take strong and effective measures to prevent disastrous climate change. The campaign is sponsored by Avaaz.org, online network that provides a platform for citizens of every country to take action against global problems such as climate change, poverty and the crisis in the Middle East.
The ad shows bedrooms of three world’s most powerful presidents in order to depict that how they are sleeping in their cozy bedrooms without bothering much about climate change and on the other hand the planet has been set on fire and otherwise being destroyed due to climate change. The punch line says, ‘The world in action’. The advertisement has been created by Underground Advertising.
Via Hout Lust
