A campaign featuring cute flowers with carnivorous tendencies. Not exactly carnivorous, but violently inclined to swallow filthy subjects.
Well, this print campaign for Kingâs Stella, developed by McCann, Thailand, aims to reflect the productâs claim of vanishing the foul smell. The thing is, in truth, that somehow the concept seems to be an old one.
Experimenting with flowers, but not with a fresh whiff of creativity. The ads show beautiful flowers like lily and roses swallowing filthy smell-creating objects like dead fish, shoes, and cigarette butts.
CREDITS
Advertising Agency: McCann, Thailand
Creative Director: Theerapol Koomsorn
Copywriter: Theerapol Koomsorn, Sorn Manawanitcharoen
Art Director: Akaroj Vorabunpott
Photographer: Chubcheevit
Studio: Chubcheevit
