It is time to stop those incomprehensible exercises and talk the things straight. But when we speak, it should not be arrogant, it should not rub salt on wound. In this print campaign, WWF tells things straight, and in style.
The print campaign, developed by Dentsu, Shanghai, China features tattoos of animals getting bruised. The art direction indeed spreads a âhurtâ feel.
The copy reads- Set harm, get harm.
CREDITS
Advertising Agency: Dentsu, Shanghai, China
Creative Director: Jianyong Zhu
Art Director: Jianyong Zhu Yan’gang Wang
Designers: Yan’gang Wang
Copywriter: Lili Su
Via: Ads of the world
