This print advertisement was launched to promote Che magazine for men in Flanders. Even this magazine has its unique way of advertise itself and never shy away from this like Peta. However, despite being very overt its advertisements have some certain finesse that allows it to be articulate to a great extent. This advertisement was rolled out to commemorate their 7 year anniversary issue.
The advertisement had an attempt to visualize desires of men and put them into the photograph however, here the ad may for many would a little puzzling. Moreover, Che usually do not get deeper into advertisement. It has always been blunt and direct. The copy of the ad reads, ‘Let’s keep on dreaming of a better world’. The ad was developed by Duval Guillaume Antwerp.