Heinz Ketchup had launched this interesting and humorous print advertisement to promote its product. The advertisement aims at outlining the fact that to what extent this ketchup is hot. The advertisement has shown just sitting arrangements of a restaurant giving impression that the customer has just left after having the ketchup while showing a seat is having signs of sweat. The ad interestingly depicts the effect of the ketchup in the advertisement.
Moreover, the advertisement is quite innovative and refreshing that deals with the message indicatively but effectively. Needless saying that the presentation of the advertisement is so powerful that a need of copy was not considered to be used in the advertisement. The ad was developed by Shalmor Avnon Amichay / Young& Rubicam.
Via Adverbox
