This is slightly impenetrable poster advertisement launched by World Wildlife Fund to create awareness regarding global warming and its effect on water, which is vital for life. The advertisement apparently aims at drawing attention that how important role water plays in keeping lives alive and if once global warming increases its effect on water it would discontinue to support lives.
The advertisement is showing a globe painted in blue color to depict the importance water on earth. However, the visual’s compatibility with the message of the ad is not perfectly matched to give a lasting impression. Overall, the advertisement seems to be weak and lacking compactness.
The copy of the ad reads, ‘water nourishes the earth. It may soon undo the work. Stop global warming before it’s too late’. The ad was developed by Ogilvy & Mather.
Via Twenty Four
