This is a bit confusing print advertisement campaign launched to promote Cascade dish cleaner. The campaign is trying to outline the product benefit using a not so convincing idea despite it conveys its message but with weak execution. The other aspect is the repetition of same idea at three times. The advertisement showing people are opening their cupboards or dish cleaner and the shining dishes reflects spark in the eyes of onlookers.
The presentation of the advertisements are fairly good but with the repetition of the same idea has made it some what falling short of being an effective campaign. The idea of an indicative campaign was no doubt brilliant but feeble execution turned the campaign into ordinary one. The text of the campaign reads, ‘Cascade: Brilliantly clean dishes’. The campaign was developed by Saatchi & Saatchi, New York.
Via: Frederik Samuel
