This billboard advertisement was launched by Canadian World Wildlife Fund to raise awareness regarding global warming and rising sea level. The aim of the advertisement is quite evident as it reveals that how ocean level rising alarmingly. The billboard carries a message, Ocean levels are rising faster than ever, and it shows that ocean level is rising above the message.
The presentation of the message is lucid and direct however it lacks penetrating power to hit a person, thereby throwing effectiveness into question. The billboard was placed at on the Queensway and Hurontario Rd. in Mississauga Canada. The punch line reads, ‘Save our climate’. The advertisement was developed by DraftFCB, Toronto.
Via: Frederik Samuel
