The Daily Beast is going to add more ads to its kitty.Daily Beast, Tina Brown’s 6-month-old online journalism venture, is all set to have an advertsing make-up. The site has established a monthlong partnership with Bottega Veneta. This one month long partnership with the fashion house will make paradigm change in the siteâs advertising scenario.
Hope Bottega Veneta will add more glitz to the Daily Beast, the Barry Diller-funded, Brown-inspired startup. The partnership with The Daily Beast is luxury handbag maker Bottega Veneta’s first significant investment in online advertising. The campaign includes expandable rich-media ad units, as well as sponsored content.
Via: Adage
