Nano never ceases to deliver wonders, and this ad for the Nano can be considered as a torch-bearer for the coming campaigns. Nano, the worldâs cheapest car, has always been the centre of global attention even before its launch, owing to its unique peculiarities and low price.
So, there is already enough publicity. Even a kid in India knows what Nano means. Now, they have to roll out an advertising effort to make the millions of target audience know about its unique peculiarities. That is why the above ad is so matter of fact. It does not play with an indirect concept.
The ad neatly presents the big advantages of the small car. It says how Nano is arranged in way to accommodate your family.
Client: Tata Motors
Advert title(s): Family
Creative Agency (Name, City, Country): Rediffusion Y&R, India
Via: afaqs
