Advertising Guide

Amnesty International: Your signature can change many things

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This yet another perplexing campaign lunched by Amnesty International in Spain to urge people to contribute to fight exploitation across the globe. The campaign evidently seems to be launched with a view to raise funds for the organization. The advertisements are showing different signatures, which depicted different social problems in graphical sketch. The campaign focuses on the fact that if people are will to support the organization that can help bringing imperative changes into social folds.

The presentation of the campaign is apparently simple yet it is struggling to convey the message effectively. Additionally, the idea of the campaign is not fresh as in recent times similar idea of presentation has been used in campaigns. The text of the campaign reads, ‘Your signature can change many things’. The campaign was created by Ruiz Nicoli Lineas, Madrid, Spain.

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Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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