The global wellness market is dynamic rapidly evolving in newer forms and features. Whether you call it a craze or wellness fever, the global population is hell bent to remain well in every aspect. Wellness today is a growing necessity. It is the necessity to enjoy the blessings of life forever.
The growing wellness popularity is throwing a lot of challenges and opportunities for the wellness agents and providers. Spa services, fitness studios, healthy diet, meditation programs and indigenous cosmetic therapies continue to attract clients but that is not all. As a wellness agent or provider, you need to be very watchful and innovative your wellness offerings.
Watching the demographic trend:
Wellness requirements vary a lot with gender and age. People desire to feel and look good. Those above 30-35 are tilted towards holistic wellness programs while the younger group is bent on adventurous wellness activities. The elderly population is more inclined towards health oriented wellness programs to step up their fitness levels.
Pushing beyond the boundaries:
You just can’t be complacent with what you offer. The client’s taste and wellness preferences vary through a broad range and change faster than you could think of. People are making the best use of their leisure hours through a myriad of wellness activities which need not be confined to spas, yoga studios and resorts. They are always in the lookout for something which would add more value to their quality of life.
Enhancing the wellness experience:
Experiences sell more than the services. Therefore, as a wellness agent, you need to be mindful about the trends of the wellness seekers and devise wellness services accordingly. This is a continuous process. More you offer better experiences stronger would be your client base. Unexpectedly pleasant experiences are leaving wellness seekers more gratified.
Expanding your imagination to surprise your clients:
This is perhaps the order of the day. The more you expand your imagination and bring creativity in your services, more you develop your clientele. For example, the Chakra Treatment, the age old yogic tradition is evolving in new forms laced with several chakra ceremonies along with special teas, meals, treatments and talks.
Some renowned centers have reincarnated this energy arousing yogic therapy with unusual features giving the clients an exclusive experience.
Unique modular spas with exclusive in-built features fostering fast track relaxation is finding place in workplace, hotels and spas and even in airport lounges. Digital detox, adventure, nature trails, forest bathing, aerial yoga, shaman sessions, meditation pods, night spas including massages under the starlit sky, reflexology, energy healing, salt therapy etc. are fast making inroads in the wellness service menus. The future waits for more such creative wellness offers.
Be a fusion master:
This is where you can achieve success. Fusion wellness services are catching up fast in popularity. Combining nature trails with hiking and cycling can be a great wellness offering for the young. For busy executives, digital detox, mindfulness meditation and yoga sessions would be a great combination. The experiment with fusion wellness offerings is never ending. More you take interest in it more you gain.
Preserve the personalized touch:
Offering customized wellness services with a personalized touch, which is slightly different from one another is a great way to draw clients. For this, you need to have a good knowledge about your client base, their tastes and requirement. If your client prefers an immersive session of spa, yoga, detox, you may need to assign a recognized practitioner.
The check list:
Finally, you need to relook your checklist. In the pursuit of expanding the horizon of your offerings, these basic things add a lot of value.
- Build a sound knowledge about wellness and health.
- Devise smart ways to communicate with your client showcasing your portfolio. Arrange workshops, conduct seminars or demos.
- Be an expert in offering tailor made service.
- Show your care.
- Take care of the safety aspects of the wellness and health related service/products. Negligence of this would ruin your show.
- Hire recognized practitioners.
- Plan ahead your client’s requirement. Remaining well-informed will help in advanced planning and would help you have a great run in offering wellness.