Consumer interest in wellness programs and their cost

Hot chocolate massage

Wellness is fast becoming a trend in all parts of the world with people ready to spend a lot of money on it. Recent studies show that worldwide wellness tourism industry is valued at over four hundred billion dollars and it is growing every year at a rate of nine percent while overall tourism industry growth annually is only about six percent.

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Wellness – an addiction

For many people wellness is similar to addiction and they can do anything to fulfill it. Companies are quickly grabbing this opportunity and offering new creative solutions to meets consumer demands. In this next section we will look at one such wellness programs in detail.

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Talise Ottoman Spa

Built inside luxury resort named Jumeirah Zabeel Saray located in Palm Jumeirah, Dubai, this spa spreads across eight thousand square meters and looks quite spectacular. The PM of UAE himself had contributed to the design of this wonderful spa. Talise Ottoman Spa is considered to be largest as well as most luxurious spa in whole of Middle East. The spa offers around fifty treatments, which are spread across seventy rooms engulfing 2 floors and segregated into female, male as well as couples zones.

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The 24-Carat Gold Chain-Mail Mask Treatment

The most expensive of treatments here is the one in which mask created with chain mail of 24-carat gold is used in combination of tailored facial that uses cosmetic ingredients from Margy which is based in Monte Carlo. According to Talise Ottoman Spa manager, the main aim of this treatment is to reduce elastic breakdown as well as collagen depletion.

According to him, basal layer cellular growth becomes possible as gold particles conduct the ions, which in turn fuel such cellular growth. This new cellular growth results in regeneration of skin cells that are firmer and thereby providing the skin with a tightening effect. This complete 3-hour spa treatment package includes caviar lunch as well as champagne arranged at a private suite inside the spa.

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Gold Chain-Mail Mask Pricing

This treatment has been started from last year and since then only 3 inquiries were received and just 1 booking of this Gold Chain-mail Mask treatment. The reason for this rather slow rate of booking may be the high price tag it has of $7,250 that many people will not be able to afford.

Summary:

Wellness industry is experiencing an upward growth trend and people are ready to spend any amount to look and feel good. Talise Ottoman Spa is a very good example that highlights this fact.

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