This is really a unique interactive effort for a charity cause which literally looks at the eyes of the target audience.
This interactive poster for the childrenâs charity Barnados has been created by BBH and displayed in Londonâs Tottenham Court Rd. this is related to their television campaign Turn Around which highlights the vulnerability of young people to sexual exploitation.
The poster features a distressed girl sitting alone in the corner of a room. At the bottom of the image is a traditional-looking collection tin that passers-by can place money into. When a coin is placed in the tin, the girl looks directly out of the frame at the person contributing and gives them a half-smile.
The copy in the poster says- your change can make a change.
Via: Creative review
