Mitsubishi has come up with this print advertising campaign to promote its GPS navigation system, and the way of promotion has not much freshness.
The print advertisement âSkylineâ has been developed by Africa, São Paulo. The advertisement from Brazil features painted fingers, indicating that with the new features from Mitsubishi navigation system the customer can have easy access to the city.
The copy reads- The whole city just a touch away. Mitsubishi Montero Full, now available with on-dash GPS navigation system
Credits
Advertising agency: Africa, São Paulo
Executive creative directors: Nizan Guanaes, Sergio Gordilho, Cassio Zanatta
Creative director/art director: Humberto Fernandez
Art director: Paulo Junger
Copywriter: Gustavo Gusmão
Photographer: Ricardo Barcellos.
