You are on TV!
Me?
â¦
Oh, wait, have you seen me really?
Well, we are such a publicity-hungry lot. GPY&R Melbourne taps this inherent characteristic of our society for Picnic, and it proved to be an effective advertising effort.
As part of the effort,audience were challenged to eat a Picnic in the space of a :30 commercial break. People filmed themselves and uploaded the videos on www.itsnopicnic.tv.
The best videos have become part of the Picnic TV campaign, and have gone on air. According to Picnic PR people, over 200 different videos have been broadcasted on TV.
Via: Adverblog
