Mr. and Mrs Polar bear are having a cool, good time in this ad for Arihant superstructures. The ad, developed by Joshbro Communications, Mumbai, promotes the product through a cool way, without much hot-headed contemplation.
The copy reads- AC’s in every Living and Bedroom at Arihant Abhilasha make our sweet homes really cool to live in.
Its not only home sweet home, it is home, cool home.
But itâs raining polar bears out there. Hot, too hot.
CREDITS
Advertising Agency: Joshbro Communications, Mumbai, Maharashtra, India
Creative Director / Art Director: Ashok D Karkala
Photographer: Muralidhar Alle
Copywriter: Oliver Pinto
Illustrator: Muralidhar Alle
Additional credits: Deeshant Bhandarkar
