No, I wonât be interested. It might tickle my curiosity, but I doubt it that I would go for it. I am speaking about this print campaign for Brother Ad School, Buenos Aires, Argentina. This self-promotion effort neither lures the students nor does it make any creatively healthy statements.
Indeed, the ads are based on logical thinking, to a great extent. But, prospective madmen are n ot expected to always embrace logics. They should be crazy sometimes.
First ad asks the reader to complete a message by connecting the dots.
The ad says to the kid- See? You just finished your first ad.
Second ad, the reader is asked to complete the message by marking an x in the boxes indicated
Then it says- Done. Now youâre part of the credits for an idea.
See? You just finished your first ad.
CREDITS
Advertising School: Brother Ad School, Buenos Aires, Argentina
Art Director: Breno Costa
Copywriter: Guilherme Souza
