To put it simply, wiping crap off the little kiddy asses is the business of Huggies. In this print ad it tries to be clever with the word CRAP and symbolically erase it by its packet.
The print ad developed by JWT, NY, USA, however comes to poop in its copy- All Huggies’ wipes are the thickest to help keep poop off you too.
CREDITS
Advertising Agency: JWT, NY, USA
Creative Director: Richie Glickman
Art Director: David Suarez
Copywriter: Danny Gonzalez
Photographer: Hugh Kretschmer
