This is an interesting print advertisement published to in the form of the front page of Time Magazine that gives a cal to contribute to stop climate changes. In fact the advertisement is based on the idea inspired by the fact that recently Time magazine has chosen ‘You’ as the person of the year. Taking clue from their environmentalist lost no time to modify that according to their choice. However this was a smart move to cash it on the even which has already been shot into fame.
Since the person of the year award has been very famous and prestigious, there could have been no better way to turn the popularity for their own reasons. The advertisement write humorously, ‘Yes, You. You caused the climate change, you fix it’.
