This print advertisement was released by Vodafone to announce the launch of the wireless office. The campaign aims at showing how the new service or the product will help people to ease people from tension of workload. The advertisements are showing beautiful posters of landscapes and city skyline to depict the liberation from staying in an monotonous indoor environment. To lay focus on the interior aspect each advertisement while showing landscapes has incorporated an integral indoor component such as air conditioner, landline.
Its also underlines the fact the natural scenes one could only imagine on the posters surrounded by walls can now be accessible to a person with the help of this service.
Though the advertisement is not that refreshing and compelling that people will pay a long lasting attention to it, but it has been successful to disseminate the core idea despite feeble presentation. The text of ad reads as ‘its time to get out for real’. The campaign was developed by JWT, Cairo, Egypt.
Via Ad Hunt
