We knew that. We are what we touch. Again, here is another such ad-vice- you are what you touch.
This print ad for Sanitol antibacterial hand sanitizer has been developed by McCann Worldgroup, New Delhi, India. The ad shows a cute little girl who hands resembles a cute cat. So, she is what she touch.
The way of communication is noticeable indeed, though there is nothing new to claim for the ad.
The copy reads- You are what you touch. Sanitol antibacterial hand sanitizer.
CREDITS
Advertising Agency: McCann Worldgroup, New Delhi, India
Chief Creative Officer: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Creative Director: Vineet Mahajan
Art Directors: Denzil Machado, Richa Mishra
Copywriters: Richa Mishra, Vivek Verma
Illustrator: Marcin Molski
Photographer: Tarun Vishwa
