Men are from bars, woman are from Mars

This is a ‘different’ advertising effort for Bavaria beer. The Dutch beer brand is promoting itself with a rather unusual and unexpected way. They are making a parody of the famous book‘- Men are from Mars, Women are from Venus’

They changed the title a bit – Men are from bars, woman are from Mars

The beer case, which looked like a book, looks attractive. But I wonder how expensive is this advertising effort.

Agency: KesselsKramer, Amsterdam

Via: Creative Criminals