Yokohama Tyre Corp. is on a makeover mode. In a series of trade ads Yokohama will showcase a new corporate look. The objective behind the new logo is to target key influencers, original equipment manufacturers and aftermarket executives.
Jim MacMaster, Yokohama executive vice president, Busines Division says that these trade ads portray the global brand Yokohama which delves in Japanese innovation and craftsmanship to represent its values and personality.
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